12 Rules for Manliness

Where Have All the Cowboys Gone?

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Deep in every man's heart is a call to live the heroic way, to champion a cause greater than himself. The everyday hero goes beyond the ordinary in the little moments of his life and rides high in the saddle as he achieves his principles and dreams. 

The cowboys of old were, in many ways, the models of manliness. They were perceptive and decisive. They lived by a personal creed - and they knew how to make a stand. They had a simple understanding of what needed to be done, and they did it even when it was difficult.

In 12 Rules for Manliness, adventurer Bear Woznick lays out a plan to help men learn how to develop a proper personal creed, and then define themselves by the hardships they endure in pursuit of that mission.


Cowboys aren’t born. They’re discovered. 12 Rules for Manliness can help all of us discover the cowboy code that transforms boys into men. If you’re looking for an adventure, then saddle up with Bear.

Fr. Bryce Lungren

Bear helps us recall these natural, God-given traits and virtues and combine them with supernatural Christian grace.  Rediscover this strength, man of God, and use it to serve!

Mark Hartfiel

Somehow the idea got out that masculinity is the same as machismo. It’s not. It’s half the story of sanctity. Bear Woznick is here at last to set the record straight.

Michael Aquilina

Where have all the cowboys gone--men with a clear sense of what it means to be a faithful, virtuous man and who try to live accordingly? Drawing from personal experience, biblical wisdom, and the best of cowboy literature and lore, Bear Woznick sets out to answer that question. He challenges current popular notions of manhood in ways that are sure to provoke some, sober others, and inspire still others

Paul Thigpen, PhD

I have long admired Bear's passion for virtue while building up the Body of Christ through his adventurous endeavors. Now, more than ever, we need men who are willing to step up to be the 'strong, virtuous Cowboys' Bear describes in his latest book. A fantastic way to inspire masculinity: the Wild West, the path less taken and lives of hardened, humble men. Well-done, Bear!

Rose Rea

Bear gets right to the heart of the modern day version of spiritual warfare over truth, the assault on the family, with a laser focus on the lies of the “woke” culture about men and their participation in salvation.  Bear’s signature easy to read style with well chosen stories illuminates  the path to the light and  salvation through Jesus Christ and his presence in the Eucharist, being with us and guiding us through the Holy Spirit  “until the end of the age."

Scott French, MD

Our culture is losing the image and respect of the masculine man with a fist of steel in a velvet glove. Men are belittled, priests are slandered and fathers are mocked. But for a society to be strong, young men need heroic models. As Bear Woznick so well explains, we need to reclaim the cowboys among us — godly, masculine men who can inspire the next generation of manly young men (and the gals that admire them).

Steven Ray

As we thank Bear Woznick for his insightful challenge to rediscover the manhood and fatherly care that are so needed in today’s world, he points us always to Jesus, the Good Shepherd, the King of kings, the Lord of lords, and the “Cowboy of all cowboys” who feeds us with himself and his everlasting love.

The Most Reverend Larry Silva






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SKU d36379
SKU 6362


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12 Rules for Manliness